Teaching Boomers to Use TikTok: A Surprising Side Hustle

Introduction

TikTok isn’t just for Gen Z anymore. While younger generations dominate the platform, a growing number of baby boomers are eager to join the trend—but many don’t know where to start. This gap presents a unique opportunity for tech-savvy individuals to turn TikTok tutoring into a profitable side hustle.

Teaching boomers to use TikTok isn’t just about helping them post dance videos; it’s about bridging the digital divide, empowering them to connect with family, explore new hobbies, or even monetize their own content. In this guide, we’ll explore why this niche is booming, how to get started, and the tools you’ll need to succeed.

Why Teaching Boomers TikTok Is a Lucrative Opportunity

The stereotype that older adults shy away from technology is outdated. Many boomers are eager to learn TikTok but lack guidance. Here’s why this market is ripe for tutors:

Growing Demand: Over 11% of TikTok’s U.S. users are aged 50+, and that number is rising.
Limited Resources: Most TikTok tutorials target younger audiences, leaving boomers underserved.
Diverse Goals: Some want to stay connected with grandkids; others seek business opportunities or creative outlets.

By offering tailored lessons, you can tap into a market with little competition and high willingness to pay for personalized help.

Getting Started: Identifying Your Audience

Not all boomers have the same TikTok goals. Segmenting your audience ensures your lessons hit the mark. Common learner profiles include:

1. The Social Connector

Goal: Stay in touch with family through TikTok trends.
Example: A grandmother who wants to duet her grandchild’s videos but doesn’t know how.

2. The Hobbyist

Goal: Share passions like cooking, gardening, or travel.
Example: A retiree documenting their cross-country RV trips.

3. The Entrepreneur

Goal: Grow a small business or personal brand.
Example: A local artisan selling handmade crafts via TikTok Shop.

Tailor your pitch to these needs. For instance, entrepreneurs may care more about analytics, while social connectors prioritize basic editing.

How to Structure Your TikTok Lessons

Boomers often prefer step-by-step, jargon-free instruction. Break lessons into digestible modules:

Step 1: Setting Up the Account

Downloading TikTok.
Creating a profile (username, bio, profile picture).
Adjusting privacy settings.

Step 2: Navigating the App

Explaining the For You Page (FYP) vs. Following feed.
Using hashtags and sounds.

Step 3: Creating Content

Recording and editing videos (stitching, trimming, filters).
Adding captions and music.

Step 4: Engaging Safely

Commenting and liking.
Blocking spam accounts.

Offer hands-on practice during sessions. For example, have them film a short clip and guide them through posting it.

Pricing and Business Models

Charge based on the value you provide. Common approaches:

Hourly Rates: $30–$75/hour for one-on-one Zoom sessions.
Packages: A 4-week “TikTok Basics” course for $200.
Group Workshops: Host webinars at $25/attendee.

Upsell advanced modules like “Going Viral” or “TikTok for Business” once clients master basics.

Essential Tools and Resources

Make your teaching smoother with these tools:

Screen-Sharing Software: Zoom or Loom for live demos.
Cheat Sheets: Simple PDF guides on “How to Duet” or “Using Effects.”
Practice Accounts: Create a dummy TikTok account for learners to experiment with.

Recommend beginner-friendly apps like CapCut for editing and Canva for thumbnails.

Overcoming Common Challenges

1. Tech Anxiety

Solution: Use analogies (e.g., “The FYP is like a personalized magazine”).

2. Privacy Concerns

Solution: Walk through settings to disable location/data sharing.

3. Frustration with Trends

Solution: Focus on timeless skills (e.g., storytelling) over fleeting dances.

Marketing Your TikTok Tutoring Service

Reach boomers where they already are:

Facebook Groups: Post in communities like “Tech-Savvy Seniors.”
Local Ads: Partner with community centers or libraries.
Testimonials: Film success stories (with permission) to showcase results.

FAQs

Q: How long does it take for a boomer to learn TikTok?

A: Most master basics in 2–3 sessions. Advanced skills (e.g., editing) may take 4–5.

Q: What if my client isn’t tech-savvy?

A: Start slower. Use screen recordings or even in-person lessons if needed.

Q: Can boomers monetize TikTok?

A: Absolutely! Many leverage TikTok to promote blogs, Etsy shops, or consulting services.

Conclusion

Teaching boomers TikTok isn’t just a side hustle—it’s a chance to empower a generation often left out of the digital conversation. With low competition and high demand, this niche offers flexibility and profitability. By tailoring lessons to their goals and pacing, you’ll build a loyal client base while helping others discover the joy of creating.

Ready to launch? Start with a free workshop to gauge interest, then scale into paid courses. The next viral TikTok star might just be a boomer—with your help.