How to Become a Paid “Local Experience” Guide for Tourists on Airbnb

Introduction

The travel industry is evolving, and travelers today crave more than just sightseeing—they want authentic, immersive experiences led by locals. Airbnb Experiences has tapped into this demand by allowing locals to monetize their expertise, passions, and insider knowledge by offering paid tours and activities. Whether you’re a foodie, history buff, outdoor enthusiast, or artist, becoming a paid “Local Experience” guide on Airbnb can be a rewarding way to share your passion while earning extra income.

This guide will walk you through everything you need to know—from crafting a standout experience to marketing your offering and ensuring guest satisfaction.

Why Becoming an Airbnb Experience Host is Worth It

Airbnb Experiences provides a unique opportunity to turn your local knowledge into a profitable side hustle or even a full-time career. Unlike traditional tours, Airbnb prioritizes authenticity, allowing hosts to design personalized, small-group activities that showcase their city in a way big tour companies can’t replicate.

Benefits include:
– Flexibility – Set your own schedule and decide how often you host.
– Extra Income – Earn money doing something you love.
– Global Exposure – Reach millions of travelers on Airbnb’s platform.
– Community Building – Connect with people from around the world.

Step 1: Identify Your Unique Local Experience

Before applying, you need a compelling idea that stands out. Airbnb looks for experiences that are:
– Unique – Avoid generic city tours; focus on niche interests.
– Interactive – Guests should participate, not just observe.
– Locally Authentic – Offer something only a local would know.

Examples of Successful Airbnb Experiences:

Hidden Foodie Tours – A chef-led exploration of secret street food spots.
Urban Photography Walks – Teach guests how to capture the city’s best angles.
DIY Craft Workshops – Host a pottery or traditional weaving session.
Adventure Hikes – Guide off-the-beaten-path nature trails.

Pro Tip: Research existing experiences in your area to find gaps you can fill.

Step 2: Apply to Become an Airbnb Experience Host

Airbnb has a selective approval process to maintain quality. Follow these steps:

1. Create or Log Into Your Airbnb Account

If you don’t have one, sign up as a host.

2. Submit Your Experience Proposal

Go to Airbnb’s Experience Host page and click “Become a Host.”
Fill in details like:
- Experience title (catchy and clear).
- Description (highlight what makes it special).
- Duration (typically 2-4 hours).
- Group size (small groups often work best).
- Pricing (research competitors to stay competitive).

3. Provide High-Quality Photos & Videos

Use professional-looking images that showcase the experience.
A short video introducing yourself and the activity can boost approval chances.

4. Pass Airbnb’s Review Process

Airbnb evaluates applications based on uniqueness, safety, and feasibility.
If rejected, refine your pitch and reapply.

Step 3: Set Up Your Experience for Success

Once approved, optimize your listing to attract bookings:

Craft a Compelling Listing

Title: Be specific (e.g., “Secret Jazz Bars of New Orleans” vs. “City Nightlife Tour”).
Description: Tell a story—why should guests choose you?
Highlights: List key takeaways (e.g., “Taste 5 rare spices at a hidden market”).

Pricing Strategy

Start competitively, then increase rates as you gain reviews.
Consider offering discounts for group bookings.

Logistics & Safety

Plan meeting points, transportation (if needed), and backup plans for bad weather.
Ensure all activities comply with local laws and Airbnb’s safety guidelines.

Step 4: Market Your Experience

Even great experiences need promotion. Try these strategies:

Optimize for Airbnb Search

Use relevant keywords in your title and description (e.g., “local,” “authentic,” “exclusive”).
Update availability frequently to stay visible.

Leverage Social Media

Share guest photos and testimonials on Instagram, TikTok, or Facebook.
Collaborate with travel bloggers for exposure.

Encourage Reviews

Positive reviews boost rankings. Politely ask guests to leave feedback.

Essential Tools & Resources

Canva – Design eye-catching promotional graphics.
Google My Business – List your experience for local SEO.
Airbnb Host Community – Join forums for tips from other hosts.

FAQs

How much can I earn as an Airbnb Experience host?

Earnings vary, but top hosts make $500–$3,000/month. Pricing depends on location, demand, and exclusivity.

Do I need special qualifications?

No formal certifications are required, but expertise in your niche (e.g., culinary skills for a food tour) helps.

What if no one books my experience?

Reevaluate your pricing, photos, and description. Promote it on social media or offer a limited-time discount.

Can I host multiple experiences?

Yes! Many hosts offer 2-3 different activities to diversify income.

Conclusion

Becoming a paid “Local Experience” guide on Airbnb is an exciting way to monetize your passions while giving travelers unforgettable memories. By focusing on uniqueness, optimizing your listing, and leveraging marketing strategies, you can turn your local expertise into a thriving business.

Ready to get started? Submit your experience idea today and join the growing community of Airbnb Experience hosts shaping the future of travel!