Author name: Linnéa Bergström

Illustration for Pivoting from B2B to B2C During Industry Downturns
Digital growth

Pivoting from B2B to B2C During Industry Downturns

Introduction Economic downturns and industry slumps can disrupt even the most stable B2B businesses. When corporate budgets shrink and long sales cycles stall, companies must explore alternative revenue streams to survive—and thrive. One powerful strategy is pivoting from a B2B (business-to-business) model to B2C (business-to-consumer). This shift isn’t just about selling to different customers—it requires […]

Illustration for Crisis PR for SMEs: Responding to Viral Social Media Backlash
Digital growth

Crisis PR for SMEs: Responding to Viral Social Media Backlash

Introduction In today’s hyper-connected digital landscape, a single negative post or review can spiral into a full-blown PR crisis for small and medium-sized enterprises (SMEs). Social media amplifies backlash at lightning speed, making swift and strategic crisis PR essential. Unlike large corporations with dedicated PR teams, SMEs often lack the resources to handle viral negativity

Illustration for Flood-Proofing Inventory for Riverside Retailers in Southeast Asia
Digital growth

Flood-Proofing Inventory for Riverside Retailers in Southeast Asia

Introduction Southeast Asia’s vibrant riverside retail hubs are economic lifelines, but they face a persistent threat: flooding. Seasonal monsoons, rising sea levels, and unpredictable weather patterns put inventory at risk, leading to devastating losses. For retailers operating near waterways, flood-proofing inventory isn’t just a precaution—it’s a necessity for business continuity. This guide explores actionable strategies

Illustration for Adapting to Soaring Energy Costs for Small Bakeries in Europe
Digital growth

Adapting to Soaring Energy Costs for Small Bakeries in Europe

Introduction Small bakeries across Europe are facing an unprecedented challenge: skyrocketing energy costs. With rising electricity and gas prices, many artisanal bakers are struggling to maintain profitability while keeping their ovens running. The situation demands immediate action—adapting operations, optimizing energy use, and exploring alternative solutions to stay competitive. This article explores practical strategies small bakery

Illustration for TaskRabbit Strategies for Handyman Startups in Competitive Cities
Digital growth

TaskRabbit Strategies for Handyman Startups in Competitive Cities

**** Introduction Starting a handyman business in a competitive city can be daunting. With established competitors and high customer expectations, new entrepreneurs need smart strategies to stand out. TaskRabbit, a leading gig economy platform, offers a powerful way for handyman startups to gain visibility, build clientele, and scale efficiently. This guide explores proven TaskRabbit strategies

Illustration for How to Sell Digital Art on Discord as a Solo Creator
Digital growth

How to Sell Digital Art on Discord as a Solo Creator

Introduction The digital art market is booming, and platforms like Discord offer unique opportunities for solo creators to monetize their work. Unlike traditional marketplaces, Discord provides a direct, community-driven approach to selling digital art, allowing artists to build relationships with buyers and foster loyalty. If you’re a digital artist looking to turn your passion into

Illustration for UberEats Alternatives for Small Restaurants: Regional Apps to Try
Digital growth

UberEats Alternatives for Small Restaurants: Regional Apps to Try

**** Introduction The food delivery market is booming, but for small restaurants, relying solely on UberEats can be costly. High commission fees, intense competition, and lack of localized support often make it challenging for independent eateries to thrive. Fortunately, several regional food delivery apps offer lower fees, better customer service, and stronger community engagement. This

Illustration for Maximizing Revenue on Fiverr as a Non-Tech Freelancer
Digital growth

Maximizing Revenue on Fiverr as a Non-Tech Freelancer

Introduction Fiverr has evolved from a marketplace for $5 gigs into a thriving platform where freelancers can earn substantial income. While tech-related services like web development and graphic design dominate the platform, non-tech freelancers—writers, marketers, virtual assistants, and consultants—can also build lucrative careers. The key to success lies in strategic positioning, effective marketing, and delivering

Illustration for Holistic Accounting: Managing Finances for Wellness Coaches
Digital growth

Holistic Accounting: Managing Finances for Wellness Coaches

**** Introduction Wellness coaches dedicate their careers to helping clients achieve balance in their physical, mental, and emotional health. However, many struggle to apply the same principles of balance and well-being to their own financial management. Holistic accounting—a comprehensive approach that integrates financial health with business strategy—can help wellness coaches maintain profitability while staying true

Illustration for Collaborating with Classmates to Launch a Mini-Brand on Instagram
Digital growth

Collaborating with Classmates to Launch a Mini-Brand on Instagram

**** Introduction Instagram has evolved beyond a social media platform—it’s now a thriving marketplace for entrepreneurs, especially students looking to turn their creativity into profit. Launching a mini-brand with classmates isn’t just a fun project; it’s a hands-on lesson in teamwork, marketing, and business strategy. By pooling skills, resources, and social networks, students can create

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