Pivoting from B2B to B2C During Industry Downturns
Introduction Economic downturns and industry slumps can disrupt even the most stable B2B businesses. When corporate budgets shrink and long sales cycles stall, companies must explore alternative revenue streams to survive—and thrive. One powerful strategy is pivoting from a B2B (business-to-business) model to B2C (business-to-consumer). This shift isn’t just about selling to different customers—it requires […]