Author name: Linnéa Bergström

Illustration for Baking Dog Treats for Campus Pet Owners: Packaging and Pricing Guide
Digital growth

Baking Dog Treats for Campus Pet Owners: Packaging and Pricing Guide

**** Introduction College campuses are bustling with pet lovers, and many students, faculty, and staff own dogs. Homemade dog treats offer a healthier, more personalized alternative to store-bought options. If you’re considering baking and selling dog treats on campus, proper packaging and pricing are crucial for success. This guide covers everything you need to know—from […]

Illustration for How to Segment Your Email List for Higher ROI
Digital growth

How to Segment Your Email List for Higher ROI

Introduction Email marketing remains one of the most effective digital marketing channels, delivering an average ROI of $36 for every $1 spent. However, sending generic, one-size-fits-all emails can lead to disengagement, high unsubscribe rates, and missed revenue opportunities. The key to maximizing your email marketing success lies in list segmentation—dividing your subscribers into smaller, targeted

Illustration for Hosting “Analog Nights” (No Phones Allowed) for Burned-Out Professionals
Digital growth

Hosting “Analog Nights” (No Phones Allowed) for Burned-Out Professionals

Introduction In an era dominated by screens and constant connectivity, professionals are increasingly experiencing burnout, anxiety, and digital fatigue. The relentless pings of notifications, endless emails, and social media scrolling leave little room for genuine relaxation. Enter Analog Nights—a growing movement where professionals disconnect from their devices and reconnect with real-world experiences. Hosting an Analog

Illustration for Subject Line Formulas to Boost Open Rates for SMEs
Digital growth

Subject Line Formulas to Boost Open Rates for SMEs

Introduction In the competitive world of email marketing, your subject line is the gatekeeper to success. For small and medium-sized enterprises (SMEs), crafting the perfect subject line can mean the difference between an email that gets opened and one that gets lost in the inbox abyss. With inboxes flooded daily, standing out is crucial. This

Illustration for Teaching Boomers to Use TikTok: A Surprising Side Hustle
Digital growth

Teaching Boomers to Use TikTok: A Surprising Side Hustle

Introduction TikTok isn’t just for Gen Z anymore. While younger generations dominate the platform, a growing number of baby boomers are eager to join the trend—but many don’t know where to start. This gap presents a unique opportunity for tech-savvy individuals to turn TikTok tutoring into a profitable side hustle. Teaching boomers to use TikTok

Illustration for Passive Income Idea: “College Survival Kit” PDFs for Anxious Freshmen
Digital growth

Passive Income Idea: “College Survival Kit” PDFs for Anxious Freshmen

**** Introduction Starting college is an exciting yet overwhelming experience for many freshmen. The transition from high school to university life comes with academic pressures, social adjustments, and newfound independence—all of which can trigger anxiety. Many students struggle to navigate this phase without proper guidance. This presents a lucrative opportunity for digital entrepreneurs: creating and

Illustration for Automating Email Campaigns Without Losing Personalization
Digital growth

Automating Email Campaigns Without Losing Personalization

Introduction Email marketing remains one of the most effective channels for driving engagement, nurturing leads, and boosting conversions. However, as businesses scale, manually sending personalized emails becomes unsustainable. Automation offers a solution—but how do you maintain the human touch when relying on automated workflows? The key lies in balancing efficiency with personalization. By leveraging the

Illustration for Repairing and Reselling Vintage Walkmans for Gen Z Collectors
Digital growth

Repairing and Reselling Vintage Walkmans for Gen Z Collectors

**** Introduction In an era dominated by streaming services and wireless earbuds, there’s a growing fascination with retro tech—especially among Gen Z collectors. Vintage Walkmans, the iconic portable cassette players from the ’80s and ’90s, have become highly sought-after items. Their nostalgic appeal, tactile experience, and retro aesthetic make them a perfect collectible. For entrepreneurs

Illustration for How to Design and Sell Digital Stickers for GoodNotes Users
Digital growth

How to Design and Sell Digital Stickers for GoodNotes Users

Introduction Digital planning has revolutionized productivity, and GoodNotes stands out as one of the most popular apps for note-taking, journaling, and planning. One of the key features that enhance the user experience is digital stickers—customizable, reusable graphics that add flair and functionality to digital planners. For creative entrepreneurs, designing and selling digital stickers presents a

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